THE REVOLUTION! Viva la revolution!

Jeans, Jeans Story & “Jeans Kings: The StrongMan” are coming to town! Young adults of our Cities, watch out!

In 1853, the California gold rush was in full swing, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother’s New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, “You should have brought pants!,” saying he couldn’t find a pair of pants strong enough to last.

This need, expressed so simply, began a revolution!

(C) & ® 2012 Altar J. Adlar and altaradlar, the Altar Adlar Company. This magazine weblog contains intellectual and enterprise/business marks of Altar J. Adlar and altaradlar, the Altar Adlar Company. All rights reserved.

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